In a world of flawless social media “momfluencers” who seem to have spotless houses and an endless supply of earth-tone outfits for their photogenic children, one decided to get real. 

“I used to think I couldn’t be a content creator because I don’t live in a pretty house…I mean, look at me,” said Katie Ziemer, a 29-year-old substitute teacher and mother of three, in a video posted to TikTok earlier this year. The video showed her getting ready in the morning wearing nondescript black sweatpants and cutting fruit for her kids in a slightly messy kitchen. 

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