Digital marketing refers to the strategic use of digital channels and technologies to promote products, services, or brands to a targeted audience. It encompasses a wide range of online platforms, including websites, social media, email, search engines, and more. Digital marketing strategies aim to engage, attract, and convert potential customers through personalized content, data-driven insights, and interactive experiences. This dynamic approach allows businesses to reach a global audience, measure campaign effectiveness, and adapt strategies in real-time, enabling efficient and targeted communication in the ever-evolving digital landscape.
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